PR : Media Relations

Public Relations Media Relations

Regardless of the size, type or purpose of a PR strategy, strong media relations are of critical importance. These days, everyone knows how the mass media has the power to make, break or blindly ignore any business it chooses. If the media takes a shine to your brand, your success story writes itself. If the media decides to deal you a hammer-blow, it could reduce your business to ashes. Like it or not, you have to play ball with media organisations, or run the risk of catastrophic consequences. It’s not a case of bending over backwards or jumping through hoops – you simply need to know how to build and maintain positive media relations from day-one.

This insightful tutorial has been designed for business owners and anyone involved in PR management at any level. Discover the secret to cultivating strong media relations, along with how opinion writing can affect any PR campaign. Study typical media organisation structures, media classification and essential PR crisis management techniques.

Public Relations Media Relations

Objectives

• Explain is what media relation is and its purpose
• Explore the structure of a typical media organisation

Programme Content

Topics

• Media Classification
• A Typical Media Organization Structure
• Opinion Writing and Public Relations
• How to Cultivate the Media
• Specific Methods for Cultivating the Media
• Crisis Management

Course Benefits

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Public Relations Media Relations

• Business owners, managers and PR team leaders
• Individuals looking to enhance their CVs
• Entrepreneurs planning to start their own business.
• Marketing, sales and customer service specialists
• PR, marketing and customer support staff
• PR professionals looking to maintain their CPD

Public Relations Media Relations

No prior knowledge is required to take this course.

*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

Public Relations Media Relations

Currently there are no Q&As for this course. Be the first to ask a question.